Web and Graphic Design Search Engine Optimisation
Why is search engine optimisation important?
- Over 250 million searches are carried out in the UK everyday
- 90% of all surfers use an internet search engine to begin their search
- Google is used for nearly 80% of all online searches
Since search engines (especially Google) have become one of the primary ways that people find web sites, good SEO via good content writing is needed. Apparently 84% of searchers never make it past the bottom of the second page of Google’s results, hence good 'organic' results should result in more internet traffic for your business.
Links, Blogging and Social Networking 
Great search engine 'food'. This content which is constantly being updated, changed or adding more keywords will result in better organic search engine results. Likewise, the more links - especially inbound to your website will give better results. Linking your site with other sites of more 'importance' or popularity will add credibility to your website, so networking yourself with related or useful website portals or otherwise will always help.
Keywords or Keyphrases
People start their search by entering a keywords or keyphrase relating to the results they wish to see. Matching the keyword/phrase to the result is the key. Unfortunately, there's no way round this except to know it or use trial and error. Research is required to know the searching habits of your potential customers, we can help you with this. Keywords and keyphrases relate directly with PPC and CPC marketing campaigns.
Pay Per Click (PPC) and Costs Per Click (CPC)
An online marketing strategy that should yield better results while your organic/natural search engine listings appear. As a parrallel means of marketing with your organic search results, PayPerClick is not only incredibly flexible (you can switch your online account on and off as you like) but it is 100% measurable and can generate instant search engine visibility. Keywords come with a Cost-per-Click (CPC), hence the 'best' keywords can become expensive pretty fast, infact too expensive, hence keyword manipulation and testing via PPC is great way for testing keyword ideas and spotting marketing niches before commencing SEO.